There’s a popular theory that as soon as a celebrity, band, product, or idea becomes big enough, everybody begins to hate it. Once upon a time, Coldplay was the coolest band in the world, and Apple was an up-and-coming stylish alternative to Microsoft. Nowadays, nobody will admit to liking Coldplay, and Apple are seen as arch-capitalists who care more about money than they do about users or products. In recent years, we’ve seen the same thing begin to happen to WordPress.
When WordPress first appeared, it made web design simple, accessible, and easy even for the least technically-gifted of wannabe website owners. Now, perhaps because it’s spread so far and become so dominant when it comes to website creation, that’s somehow become a bad thing. We’ve seen editorials suggesting that people who develop websites using WordPress aren’t real website developers. We’ve also seen web developers writing articles detailing all the reasons why they’ll never use WordPress. In some cases, we think that this is all down to professional web designers suddenly feeling threatened by the fact that their skills are no longer so valuable, but it feels like there’s a swelling of opinion against the platform online.
We think that’s wrong. We think that WordPress still does an excellent job, and is still the first port of call when you’re setting up your first business or personal website. In fact, unless you need an especially technical or complicated website, it might be the only platform you ever need. We’re not just going to make that statement without elaborating, though, so here’s why we think WordPress is still the best way to go for the majority of website-seeking people.
It Encourages Minimalism
In case you haven’t noticed, minimalism is very much ‘in’ at the moment. People don’t like clutter in their homes, and they don’t like clutter on the internet. We live very busy lives, and we have very short attention spans. Nobody wants to go rooting around an unfamiliar page format to find the links and buttons that they need on a website, and WordPress templates mean that we don’t have to. We know where everything is, and we know what everything looks like.
Some people would call this bland, but those people haven’t spent enough time experimenting with different layouts and styles. Plus, even if it is bland, it’s effective. As an experiment, go and log on to five or six different online slots websites like Amigo Slots and see if you can spot similarities in design. There’s no clutter, and there are no distractions. Online slots websites exist for one purpose – to make it as easy as possible for people to log on to them and play online slots. As the sector they work in is one of the fastest-growing in the world, we think it’s safe to say that the minimalistic WordPress style works just fine for business.
If your website needs to do something new, or incorporate a totally different type of content, WordPress can handle that for you. A major change in the focus of a site or the content of the site would have meant a top-to-bottom redesign in the past, but thanks to the way that WordPress provides users with modules, themes, plugins and the like, you don’t have to tear down the walls of your existing site to build new ones. You can even adjust the template you’re currently using without losing or compromising any of the content. A new style or new dedicated space for whatever it is you’re trying to include is only a few clicks away.
The joy of WordPress as the foundation stone of your website is that it almost doesn’t matter what kind of website you’re looking to build. Blogging is obviously what it was originally designed for and still excels at, but it can also handle complicated e-shops, graphs, charts, graphics, data-heavy pages, and just about any type of interactivity you can imagine. None of these things need to be coded – you just drag and drop them into your page and set to work on them.
If you’re in the process of setting up a business right now and you’re looking to have a website built for yourself, thank your lucky stars you weren’t doing this ten years ago. You’d be at the mercy of a web designer who would code the whole thing from scratch and probably do so at a snail’s pace because they were also working for and with several other clients at the same time as you.
If something broke or went wrong, it would stay broken until they had the time to come back and look at their code again. WordPress has made that a thing of the past. If it takes more than three working days at the absolute most to create a fully functional website from start to finish, you’re doing something wrong. If something breaks, you can delete the broken element, and the rest of your site will still work.
It’s SEO Friendly
Even if you don’t fully understand what SEO is or how it works, you should know that WordPress pages perform very well as far as Google’s algorithms are concerned. This is important to you because it will determine how far up Google’s search results you appear when people go online looking for terms that are associated with whatever your site contains. So long as you know what you’re doing in terms of keywords and focus, you can rest assured that Google is picking up on your content and ranking you accordingly. You can’t say that about every method of putting a website together.
It’s Future Proof
One of the consequences of WordPress being so successful is that it’s here to stay. WordPress disappearing is as unthinkable as the idea of Apple going bust overnight. It’s simply never going to happen, and so if you have a WordPress website, you have long-term stability and security. It’s very easy to take that for granted, but if you want an example of what happens when a format becomes obsolete, look at all the individuals and companies who are currently trying to patch up or replace sites that were created with lots of Flash or Java content.
Even websites that were coded in the pre HTML 5 days can no longer be relied upon to appear as they should when they’re loaded. WordPress is big enough to move with the times and survive, and so, in theory, your WordPress site should never be at risk.
All of the above points are just the headlines. We could go on, and perhaps we will in a future article. WordPress might not be the new kid on the block anymore, and because of that, it might not be considered ‘cool,’ for whatever that word is worth in the context of web design. It is, however, number one for a reason – and for nine out of ten people, it’s the best choice for putting a website together.
UI/UX Consultant, Photoshop, XD, SketchApp, Product Designer, Website Designer, Mobile App Designer, Expert WordPress Developer. For web/mobile design and wordpress development related projects please contact me at firstname.lastname@example.org