The changing healthcare industry has led several companies to slowly realize the importance of digital marketing. With more people going online, healthcare businesses made efforts in building websites of their own.
Whether you’re talking about a website for a dentistry practice or home care website design, website design and development plays a huge part in any healthcare business. Keep in mind, however, that no matter how beautiful or well-designed your website is, it wouldn’t matter if your audience can’t find it. If you wish to increase website traffic and reach more potential customers, you need to invest in SEO.
SEO is short for search engine optimization. It is the process of improving a website to increase traffic through organic, unadvertised search results. All industries can greatly benefit from SEO, including your business, especially in the saturated healthcare market.
If you’re still not sure whether to implement SEO on your website, here are some of the top reasons why you should.
Raise Your Search Result Rankings
You may be wondering why search rankings are important. The primary reason behind that is because people rarely go past the first page of search results. According to the Zero Limit Web, the first five organic search results account for 67.6 percent of clicks that happen in a single search. Other studies have shown that 71.33 percent of searches resulted in first-page organic clicks on Google. All of these numbers simply mean that if you wish for people to check your website, it’s important to raise your rankings and aim for a first-page slot.
To effectively and efficiently improve your rankings, it’s important to use SEO. Search engine algorithms reward well-designed sites with useful, reliable, and timely content. Through effective SEO, you’ll surely climb up the ranking ladder over time.
Promotes Brand Awareness and Visibility
Brand awareness and retention are one of the main goals of marketing. However, one of the harsh realities of the internet landscape is that visibility can be costly. Several companies, businesses, groups, and even individuals pay search engines and social media sites in order for their works to be advertised and seen by a wider audience.
However, this method usually results in a short burst of website traffic. Once the payment stops, the clicks stop as well. Moreover, savvy searchers today tend to skip the ads and click on organic search results instead. Thus, having a high ranking earned through SEO is more likely to garner the attention of searchers and lead them to your website.
Increases the Quantity and Quality Website Traffic
Having a high search ranking—a first-page ranking to be exact—is one of the best assurances of a high number of visitors. That said, it’s not only about increasing website traffic; it’s also about reaching the right kind of audience as well.
The great thing about SEO is that it targets people who are already looking for your services, not just random searchers. This results in increased chances of making sales, which is ultimately the goal of marketing. For example, home care websites would want to reach out to the elderly, their relatives, and their peers, who are more likely to be interested in their services.
Builds Reputation and Authority as a Healthcare Provider
For people searching online, they see websites that organically ranked higher as more trustworthy and reliable. It establishes you as an authority in that specific field and offers a degree of assurance to searchers that you have what they’re looking for. Thus, they click on your website and check your content and services.
Having a wide variety of informational, useful, and engaging content can effectively attract readers and searchers. Make sure to use relevant keywords and link back to reliable sources to establish credibility. As you maintain your high ranking and successfully keep your audience engaged, it gives you an edge over the competition and helps you stay afloat in the continuously evolving healthcare market.
Helps You Connect with the Online Community
The relationship between a patient and a healthcare provider is both professional and personal. People need to know that they can trust their doctors, nurses, and the overall healthcare company with their health and ultimately, their lives.
Several marketers have reported that one of the essential features of SEO is its ability to build trust. If your audience trusts you, they’re more likely to come to you for health-related questions and eventually, book an appointment.
Offers an Excellent Return on Investment (ROI)
If you’re still unsure about whether to use SEO, you should know that SEO has a long track record of excellent ROI. Unlike traditional marketing, it is possible to accurately gauge how effective a digital marketing method is. Time and time again, marketers have witnessed how SEO has efficiently helped websites raise their rankings, increase website traffic, and translate these into an increase in sales.
With that said, keep in mind that SEO is a long-term investment. Your website won’t suddenly have a spike in web traffic overnight. While SEO takes a longer time to show results, it eventually gives great returns in the long run. By partnering with the right SEO agency, you can see your investment bear fruit over time. Indeed, it is a method that will slowly but surely help you attain your website goals.