Have you ever wondered why many organizations fail to impact the market and get the due share? Why is that they do not get the traction despite every effort that they make? One would attribute many reasons to this scenario, but the logic behind it is quite simple. They do not invest their efforts online or optimize them digitally to gain exposure and results.
When we talk about the optimization of the steps, we refer to making the most of the investments online. The fact is thousands of businesses put in a lot of time, energy, and money, but they fail. The irony is they do everything that they receive in recommendations from an optimization expert. They craft compelling content, create excellent design, and post relevant multimedia. So, what is the missing aspect? The simple answer is that they fail to get the message across.
When we post our content online, we cannot just wait to see it somehow gain traction. Instead, we need to take a few crucial measures to ensure that the website stays on top, most of the time. In other words, there are a few tips and hacks that you can apply to ensure your website’s ranking rarely drops. You must be wondering how to get your website on top of Google and stand out from the rest? That’s what we will discuss here.
In this article, we will look at the 9 things you should not opt for in terms of Search Engine Optimization (basically try to avoid these SEO Mistakes). Needless to say, when your website remains in the search game, it fetches a good revenue. So, without further ado, let’s have a quick look at those essential tips.
1. Improper Tracking Of The Ranking
The first thing to remember while investigating any ranking is whether you are looking at the right position. We all know that the use of the keywords and the right ones holds paramount value. However, if you use keywords that online users no longer use, your site may lose ranking fast. But what’s the solution to this? Well, in simple and easy words, we must use simple, natural, and complete sentences. And, our reliance should not be on a few keywords.
2. Incomplete Meta Information
Some website owners or those responsible for elevating the ranking may not give enough attention to entering the metadata. However, it is vital to use them as well as use them in the right way. It’s important to know that title is the first and foremost to grab a good ranking. The second aspect we pay attention to is the header and the description. We also need to keep the information given on the site consistent. It infers having the same information in both places.
3. Using The Non-existent Links
What worse could it be than to realize your website’s links got broken? We put enormous efforts into building the website; this should happen at all. But to know precisely if the links still work, you will need to review the record of the past three months. And for this purpose, you will need to use a link tracking tool. Keeping an excellent back-link checker handy at all times could complement your efforts big time.
4. Posting A Duplicate Content in one of Major SEO Mistakes
Ideally, we would never intentionally put up duplicate content and don’t get into any trouble in terms of the ranking. But, when someone puts up plagiarized or duplicate content on purpose, it could invite trouble to get a higher rank. With this, not only your website’s ranking may drop, but you might also face a penalty sooner or later. So, posting original content is both creative and safe.
5. Inadequate Site Navigation
It is a factor many ranking aspirants may overlook, but it can take a severe toll on your website’s ranking. Let’s try to understand it is relatively simple terms. If a user comes to your website looking for something, they should find it immediately. However, if they have to click too many links, spending too much time, they will eventually leave. And, that’s understandably not good for your website’s ranking.
6. Lack Of A Traffic Surge Plan
Another factor some of us may overlook at some point is the lack of a proper plan to manage a surge. When our website receives more visitors than expected, it may soon crash, negatively affecting the ranking. So, weak servers that increase the downtime are a bad omen for your website by all means.
7. Having Redirect Issues
When trying to improve the website rankings, it is imperative to be mindful of the redirects. They can break when you move to a new server or carry out any significant structural changes on your website. They may also occur when you launch a new website. It is essential to notify the search engines that you have moved the site. And for this purpose, a 301redirect plan that takes care of the situation is a must.
8. Missing The Algorithm
Sometimes, it isn’t primarily an action of ours that brings the ranking down, but Google’s algorithm changes. And, it can get even renown websites down. To avert this dire situation, you should have a viable strategy to boost the website’s traffic. In doing this, the focus should be on social media platforms and diverse channels of marketing.
9. Ignoring Penalty
Let’s be mindful that if the content is not in compliance with the rules, such as spam, Google may penalize you. So, it is essential to find out about any warnings or suggestions in this regard. It is best not to use any manipulative links or violate the guidelines so that the ranking remains safe from any penalty.
Website owners and developers make critical efforts to ensure that the portal appears on top of all search engine rankings. And, they would never want a small mistake to ruin it all. That is why it is imperative to be mindful of the discussed tips. Once we do things the right way and avoid these SEO mistakes, we utilize SEO tactics properly and fetch a higher ranking for our website.