Are you ready to grow loyal followers for your brand? TikTok is the best social media site to attain your goal. One of the most famous platforms for growing audiences with higher engagement is TikTok. Compared to other social media like Instagram and Facebook, TikTok has the potential to grab the audience’s attention with high-quality content.
According to recent research from experts, TikTok gathered more than 850 million active followers monthly, and more than 20.33 million people are showing their presence daily. Mainly, TikTok attracts young audiences between the ages of 16 to 24 years due to its entertainment features. Since you are a marketer, TikTok is the perfect medium to enhance your brand reach by gaining target audiences.
Do you know? The average use of TikTok applications by people is growing continuously with higher engagement. Many brands, influencers, and some business owners spend the most time on TikTok to promote their unique skills to large audiences. Loyal followers to your account land only with the perfect marketing effort that leads to gain success.
If you are looking to grow your fan base on TikTok, you are at the right place where you will find the most valuable ideas to gain followers. Ready? Come, Let’s get started!
TikTok – The Basics
TikTok, also known as Musical.ly, is used for creating, sharing, and discovering shorter videos for 15 to 60 seconds. Though the video length of 9 to 15 seconds reaches higher, you may extend to 60 seconds to dump more information. Millions of people upload various videos to explore their talents through lip-syncing, dancing, comedy, or informative videos.
Those helpful videos attract teenagers and youngsters to participate in TikTok. Also, there are in-built tools present on TikTok to improvise your video quality and make it easy to gain video views.
Why Is TikTok The Most Popular Application?
TikTok is continuously leveling up to shine as an engaging platform for brands to get higher engagement. Let’s move into some interesting points that are making the TikTok application so popular.
- TikTok allows you to collect huge song snippets and find special effects, sounds, and filters to attract target audiences.
- Each individual on TikTok can become a creator while sharing their thoughts and express creatively.
- There are plenty of options on TikTok to get better engagement for your brand and gain new audiences’ attention.
- Advanced techniques on TikTok make brands reach heights with high-quality videos.
- Some exciting features on TikTok to maximize your campaign is by joining hashtag challenges and competitor analysis.
Now, we are moving into the brief ideas to make your TikTok account filled with loyal audiences.
#1. Content To Attract Your Target Audiences
When you create awesome content for posting on your TikTok account, it resonates to attract your target audiences. Developing great content takes time, but with your continuous effort, you can achieve it without any doubt. Avoid setting goals only to gain millions of followers. Instead, fix your objective to get the right followers suitable for your brand conversions.
Gain the following result when getting potential followers to your account:
- Connect with audiences and create higher engagement for your content
- Show the importance of your product or services with your offer
- Get sales conversions only with the help of your authentic content
All you need on TikTok is to get regular engagement for all your content from audiences. If the engagement rate increases rapidly, the chance to get your video on the For You page is higher. To get success on the above plans, you need to know your target audiences.
How to define your target audiences on TikTok?
- All the content you post on your account must be relevant to your goal or brand. So, when the content shows your brand goal, more people will likely engage with your brand who have interest already.
- If you have an authentic community on other social media sites like Instagram and Facebook, ask them what type of content they love to watch on TikTok and make accordingly to capture your target audiences.
- Implement relevant keywords and hashtags to increase video views and track performance.
#2. Stick To The Latest TikTok Trends
TikTok is a medium filled with trending videos and songs. From making lip-syncing videos to the hashtag challenges, there is always something new trending on the TikTok platform. If you are likely to increase your follower count on TikTok, participate in making videos with the latest TikTok trends.
When your video shows the topic of the latest trends, more users stick to your video and make it go viral. One viral video on your account can gather thousands of followers!
How to find out the latest trends on TikTok?
- Be active on TikTok by scrolling through the For You page regularly and knowing what famous creators and people share. It helps to get an idea of what goes trending on this platform to attract audiences.
- Check out the trending hashtags and challenges using the Discovery page with the keyword related to your content.
- Find the trending songs on the For You page. When the same song repeats more than twice, then add it to your favorites and implement it on your future video.
Tip: When you prepare a video with fun and engaging content, you will definitely get more followers to your account. You can also stand out from the crowd if your video looks interesting.
#3. Implement Hashtags In Your Caption
Like other social media applications, TikTok also helps to improve content visibility when you add suitable hashtags in your description under each video. When relevant hashtags stream beneath your videos, the chance to get your video stream on the FYP remains higher. Also, the target audiences can see your content when the hashtag is relevant to the target keyword.
There are two ways to use the hashtags: implementing the generic hashtags like #fyp or #ForYouPage or using the more specific hashtags that suit your content like #beautytips. Since general hashtags have massive competition, using specific hashtags related to your content makes it easier to reach your content among target audiences.
More specific hashtags trending on TikTok are:
Along with the hashtags relevant to your content, use any of the above tags to make your content more popular.
#4. Cross-Promotion Of TikTok Content
Since the length of TikTok videos is short, after uploading it on the platform, you can take the same video for publishing on other social media sites like Instagram Reels and Stories, Facebook, Twitter, etc. When you cross-promote your TikTok video with account details, it helps drive higher traffic for your TikTok account. When more traffic for TikTok videos increases from other social sites, it boosts TikTok followers count with a raise in audience engagement.
The main advantage of TikTok videos is, users can easily download videos directly from the camera roll. Download the TikTok video by clicking the share icon and tap the Save video. Since your main goal is to increase followers on TikTok, never forget to add a CTA button at the end of your video on other channels to direct audiences to the right place.
#5. Post Videos At The Perfect Time
Increase the audience’s interactions on the TikTok platform by posting the content when your followers are active. Know the peak times on TikTok and get more likes, shares, and comments for your interesting video. Come across several accounts related to your niche where you can find the benchmarks on posting content at the best time. Only manual research can provide you with the perfect metrics to post content at the right time.
Finding the right time to post content on TikTok may take several weeks. Experiment with different post times and track the audience’s performance on which time the post gets the highest engagement rate.
When you use the inbuilt TikTok’s Pro account, you will get detailed analytics on your audience’s performance for your posts. On the dashboard of the Pro account, you will know the hours and days of your followers when they are active.
Tip: Usually, the Pro account displays the analytical data in the UTC timezone. To convert it to time zones and know the most active time of your audiences in the specific location.
#6. Combine With Influencers
Influencers are individuals with millions of potential followers spread over all the social media platforms. So, most brands on TikTok combine with influencers to grow their following. Collaborating with influencers is one of the most effective ways to engage audiences with your branded content. The most important part of choosing influencers is, they should be relevant to your niche.
When the influencers’ followers and your target audiences are the same, you can gain loyal followers quickly with their authentic content about your brand on their page. Also, give full freedom for influencers you combine to make content on their own to get a better result. Maintaining a good relationship with them could help you to get suggestions and tips for future videos.
Tip: Do not combine with influencers just because of a higher followers count. Find the one suitable for your brand growth directly relating to your business. When the influencer gets higher engagement for your brand content, audiences’ attention towards your brand increases.
#7. Increase Engagement Using UGC Content
Do you want to increase engagement with a rise in followers count? Achieve both goals by publishing user-generated content on your TikTok account. Usually, the potential audiences of your account will create UGC content. When the content from normal TikTok users stream on your account, it helps your brand build trust among potential audiences and may lead to an increase in sales conversions.
Get UGC content by directly approaching your loyal audiences and customers to share the content related to your brand or services. Once they share it on their account, you immediately repost it on your TikTok account by appreciating them. If you are a brand selling services and products, the UGC content helps you increase engagement and increase brand awareness.
Creativity is the most important factor on TikTok to gain the attention of target audiences. Engage global audiences by preparing unique, informative, and creative content according to your audience’s interests. When you do so, people will crave your content regularly. The top seven ideas in this article will provide a way to increase brand awareness with a higher engagement rate.
When your ultimate aim is to increase followers, get featured on the For You page by creating trustworthy and engaging content.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.