Google search operators commonly known as advanced operators are special commands and characters that help in extending the abilities of usual text searches. In case you didn’t know, Google search operators are extremely useful most especially in technical SEO audits and content.
If you are wondering how you can use these operators then keep on reading. Below, we’ve compiled some of the most effective ways to put Google search operators into action.
Without further ado, let’s get started.
1. Look for guest post opportunities
Today, you will be able to see a lot of guest post opportunities out there, but finding the best one can be very challenging and this is where search operators come into play.
One of the best Google search operators that you can use when looking for such opportunities is the inurl. To use this, all you need to do is type inurl:guest-posts on the search bar.
2. Look for websites that feature infographics
When it comes to content marketing, infographics play a very important role. But the question is what are the general strategies for infographics. Well, it is pretty simple, all you need to do is make a great infographic, pitch it, and then get featured.
When pitching your infographic, you shouldn’t just do it on old websites in your niche. It means you need to look for websites that want to feature your infographic,
If your main topic is all about SEO, you can find relevant websites by doing this search query:
- SEO intitle:infographic inurl:infographic
3. Find an internal linking opportunity
When used wisely, internal links can offer a lot of SEO benefits. In fact, these links can help people to find their way around your site.
However, keep in mind that you should only add internal links in relevant places. For example, you have just published a buying guide for custom rugs. Wouldn’t it be amazing if you add the internal link from other posts that talk about buying guides for laptops? Well, it is.
Nevertheless, here’s how to look for relevant sites where you can add an internal link using Google search operators.
This search query will limit the search to a certain website and look for phrases and words in the text.
4. Look for sponsored posts
For those who are not familiar with sponsored posts, these are paid-for posts advertising your service, products, and brand. Keep in mind that these are not considered link building opportunities. That being said, nofollow links for a sponsored post is highly recommended. After all, the value of sponsored posts does not come down to the link.
When looking for sponsored post opportunities, here is one way that you can do:
- SEO intext:”sponsored-post”, inurl:”category/sponsored-post”
For more you check this article.
Google search operators are very powerful, that is why neglecting them is difficult. If you are looking forward to using these operators, you can follow the ways mentioned above to yield better and more specific results.