Visual content emerged as one of the top trends for 2019 towards the end of last year. Even so,
some website owners still assume that image SEO is insignificant and don’t see any reason to work
with an SEO Reseller.
Images are an essential element of every website. They can give online visitors a better
understanding of your content, illustrate a point and help break content. Here are some effective
ways to achieve image optimization.

Leverage relevant and quality images

Quality images have been proven to boost engagement and conversion rate. Online visitors will
naturally see your brand as an authentic one if you share original images. This can be an easy way
to build trust. The images should resonate with the content surrounding them.

However, it may be daunting to use original images in all your web pages and blog posts. Your best
bet is to take advantage of GIFs or tools like Canva. The former should be used in moderation.

Reduce image size

Image size often has an impact on SEO. Mobile-first indexing is still a thing and site speed is
amongst the important ranking factors. It’s ideal to avoid anything that can slow down the loading
speed of your site.

One way to handle this is to reduce image size in a way that will not affect its quality. Ensure that
you take this step before uploading the images on your site.

Opt for the right format

There is no hard and fast rule for choosing the right image size for your website. Images come in
different formats which include PNG, JPEG, and SVG. The main difference between PNG and JPEG
is that the latter is for photos and uses a smaller file size. The SVG format is meant for logos and
icons.

Use alt attributes

Alt attributes can come in handy when an online visitor is unable to view an image due to some
reason. They also make your site more accessible.
In fact, it should be maximized for better user experience and SEO optimization. It’s imperative to
strike a balance between under-optimization and over-optimization. Try to use plain language for
the description and avoid overusing keywords.

Filename matters

Google algorithm is getting better at interpreting images. Nevertheless, they still rely on the text
surrounding them. Images with text tend to rank higher for the specific keywords they are
optimized for.

Using the right file name instead of a generic name will make it easier for Google to know what
each image is about. Apart from that, add the right captions whenever necessary.

Create an image site map

Webmasters often submit sitemaps to Google. You can also use plugins for generating image
sitemap on WordPress. Taking this step will provide search bots with additional information as
they crawl and index your site. It can even double the chances of making your images appear in
Google Image Search.

Leave a Reply