WordPress website builder continues to dominate the CMS (Content Management System) market. In fact, according to W3Techs, WordPress powers 60.7 percent of all websites that use a CMS, and over one-third of all websites on the internet!
It’s not just blogs and news sites that use WordPress; businesses use it as well. In fact, there are five times as many business sites using WordPress than there are news sites.
In this article, you’ll discover 13 things that make WordPress so popular for building business sites.
1. It’s Free
WordPress is free to use and install. Small businesses and new startups that don’t have a large budget have a lot to gain by using WordPress instead of hiring a developer to create an entire site from scratch.
2. It’s Ready to Go
Once you have downloaded and installed WordPress, it’s pretty much ready to go. You don’t have to wait around for a few days or weeks while a developer builds your site.
There’s also no need to mess around with different technical configurations or coding. All you have to do, once you get your hosting set up, is install a theme and you will be ready to start publishing content.
3. It’s Easy to Use WordPress is incredibly easy to use. It isn’t as complex as some of the other content management systems like Drupal.
Everything involved in building a WordPress blog, such as installing a theme, installing a plugin, publishing a post and uploading images, is easy to figure out. WordPress is definitely easier as compared to most other
4. It’s Open Source Software
One of the best parts about WordPress is that it is an open source software. Besides making it free to use, there are many other benefits to this as well.
Because it is open source, new software, plugins, updates, and security features are constantly being released.
If you ever need to make additional customizations, the source code is available to everyone.
5. There Are Plenty of Tools and Plugins
As your business grows, you will likely need to expand your website or add additional features.
Perhaps you’ll want additional tools, such as heatmap analytics, popups for collecting email addresses, notification bars, countdown timers, or social media sharing buttons.
There are a ton of free and premium plugins available to WordPress users. In fact, there are over 50,000 plugins in the WordPress directory, with many other plugins being sold on third-party websites for you to download and upload to your WordPress site.
For a small business looking for free tools, the free plugins act as a lifesaver. For those with a slightly larger budget, there are plenty of premium tools that have additional or better features.
6. There Are Plenty of Integrations
Because WordPress is so popular, most third-party services that a small business would use will integrate with WordPress.
An example would be email marketing, where popular email service providers, such as Aweber or Mailchimp, integrate with WordPress.
Many of these third-party services will create a special plugin for their WordPress users and list it in the WordPress directory to make it easier for their customers.
7. There Are Plenty of Themes
It’s so easy to have a unique-looking business site with WordPress. There are thousands of free themes that you can use if you have a tight budget.
In addition, there are plenty of premium themes that are less widely used. Regardless of what kind of branding you want for your business, there will be a theme that will reflect it.
8. There’s Plenty of Support
There are plenty of places to go if you need help with WordPress. For beginners, there are ebook guides, blog posts with guides or tips, and Youtube videos explaining the basics of how to do anything on WordPress.
Popular plugins will usually have guides and videos as well. All of these can be found with a basic Google search or by going to the developer’s support center.
For users facing technical issues, a quick Google search will often find you a host of answers as well.
WordPress is an open source software, so coders and developers come together on online forums to discuss new issues.
WordPress has its own support center, with various helpful guides. In addition, there are the WordPress support forums, where you can get help from other users and experienced developers.
9. It’s Secure and Safe
Because WordPress is open source, it is constantly being updated. Security glitches and bugs are constantly being detected and fixed before hackers can take advantage of them.
In addition, there are plenty of plugins that you can use to secure your site. You can download plugins such as Wordfence that will create a security firewall to keep out hackers and monitor your site for suspicious activity.
WordPress has strong anti-spam features as well. In addition, you can download a plugin such as Akismet to prevent spam bots from leaving spam comments on your posts.
10. It’s Good For SEO
WordPress is great for SEO (Search Engine Optimization). WordPress is built in such a way to make it easy for Google’s algorithm spiders to crawl.
In addition, it’s easy to customize your WordPress site for SEO purposes. For example, you can edit the URLs of posts and add tags to posts.
In addition, there are many plugins that you can use to boost your SEO.
For example, you can download Yoast or All In One SEO. Both are excellent plugins that will allow you to do things such as edit your site’s metadata and generate a sitemap for you to submit in your Google Search Control dashboard.
11. It’s Good for Ecommerce
Even though the main focus of this article is business blogs, the truth is that WordPress is great for setting up an online store as well.
There are plenty of WordPress plugins that will transform your WordPress site into a beautiful ecommerce store.
WooCommerce is one of the most commonly used ecommerce plugins, but there are many others – including Shopify’s plugin, which allows you to use Shopify on WordPress.
In addition, there are many ecommerce plugins that will allow you to do things such as dropshipping.
For example, AliDropship makes it easy to import products to your store from AliExpress (for those using AliExpress as their dropshipping source).
12. It’s Great for Membership Sites
Ecommerce is not the only business model made easy with WordPress. It’s also great if you want to create a members-only site, whether you decide to make membership free or put it behind a paywall.
As we’ll see in the next section, you can make content private and only let “subscribers” read content. In addition, there are many membership plugins that will allow you to instantly turn your WordPress site into a membership site.
13. It’s Great for Teams
WordPress is built for multiple users. Small businesses that have a team which includes writers, editors, contributors, marketers, etc can set different WordPress admin accounts for each user.
Here are the five default user types on WordPress:
- Administrator – This user will have full control, can make changes such as installing themes and plugins, and can create or delete other users. By default, this will be the creator of the site.
- Editor – This user can create, edit, delete, and publish all posts. They can also manage categories and moderate comments.
- Author – This user can create and publish posts, but they will have no control over other posts on the site. They also cannot publish or delete pages.
- Contributor – This is best for guest post contributors. They can not publish their own posts, but they can edit and delete posts that were published under their name.
- Subscriber – This is useful for member-only sites. They can only read content on the site and manage their own profile.
Wrapping It Up
There’s a reason WordPress is so popular with small, mid-sized, and large businesses alike.
If you own a business and are interested in starting a blog, WordPress is definitely the place to go.