The global media and entertainment industry has grown into one of the largest sector in the economy. According to a 2017 report, the industry is now valued at $1.9 trillion. The robust growth in this sector can largely be attributed to the use of analytics and artificial intelligence. Unfortunately, the dependence on big data in this industry has come with a catch.

Since brands in the multi-media industry are heavily dependent on data these days, they are highly vulnerable to hackers. Hackers can cause significant damage to multi-media companies. Sometimes they will create technical issues that impair their ability to serve their customers. In other instances, they will steal digital creatives and leak them or threaten to do so in exchange for ransom.

Data loss is another problem that multi-media companies need to deal with. Any number of problems can contribute to it. Malicious malware is a major cause that receives a lot of attention. However, human error, electrical storms, physical damage to discs and natural disasters are all factors that cause a lot of data loss. These problems don’t receive nearly as much attention in the media, but they are still problems that need to be identified. In fact, roughly 40% of all data loss comes from hardware and software problems, compared to less than 10% from computer viruses.

Multi-media companies need to understand the risks that data loss and data breaches can create. They must be prepared for them. Here are some things that they need to keep in mind.

It is essential to have a data recovery plan in place

Digital media companies need to consider the possibility that data loss will hurt their business. They must develop a contingency plan in case they lose data to malware, physical damage to their servers or any other issue.

There are a couple of things that they need to do to prepare for such an incident:

  • They must make sure that their data is properly backed up. One of the best ways to do this is by using a cloud backup solution. This ensures that multiple copies of data are placed on different servers. As a result, damage to a single server will not destroy all traces of your data.
  • Use the right data recovery tools. There are a number of different data recovery tools on the market. You need to choose the right ones to have the highest chance of restoring your data. One of the best data recovery tools is R-Undelete. This tool is ideal for recovering all kinds of lost data. However, it is important to make sure that you use it properly. You need to check the documentation first.

You should have a much higher chance of restoring your data if you follow these two precautions.

Use appropriate firewalls and external security precautions

Keeping hackers from accessing your data is essential. One of the best things that you can do is installing a carefully fortified firewall. You should also have network monitoring tools in place to identify suspicious activity, which includes malicious users penetrating your network and creating their own internal users to control your digital resources.

Make sure that all of your malware protection tools are up to date

Malware remains one of the biggest concerns facing any organization. Digital media companies are among those at the greatest risk. They need to have the best possible malware protection tools installed.

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