As part of a company’s larger marketing outreach efforts, an effective digital marketing plan, featuring email marketing, has to be put in place. When it comes to your ecommerce toolbox, email marketing offers a comprehensive method to communicate with your target audience. This is true whether or not you are a business to business (B2B) company or a business to customer (B2C) company.

In terms of email marketing software, Constant Contact has proven itself as a trusted industry provider. With a well-recognized name, Constant Contact has developed a sizable customer base of small and medium sized businesses by offering many features desired by these organizations.
In life, one size for all does not always match everyone’s preferences, and this is true when it comes to email marketing software. Thus, when deciding which email marketing software platform best fits your business, the following five (5) email marketing applications are viable alternatives to Constant Contact and what that platform offers.

1. Omnisend: Market Leader in Omnichannel Ecommerce Marketing Automation

What is omnichannel marketing? Well, omnichannel marketing offers a fully integrated, customer-centric user experience. By connecting with your customers via several different channels, you can create a seamless customer experience for your customers.  

With Omnisend, an easy email marketing campaign is always only clicks away. It offers a fully automated process with a visual workflow and a drag and drop email builder, avoiding the need for HTML knowledge.

Omnisend is a comprehensive marketing automation tool that even helps you build your email marketing list through personalized forms, full landing pages, and entertaining gamified pop ups to engage the customer.  

Omnichannel is a great Constant Contact alternative and is competitively priced. It even offers a free plan that allows you to send up to 2,000 emails daily, and up to 15,000 emails per month. While Omnisend requires a paid plan to access the more sophisticated features, compared to the other tools in this list, it easily wins at price per value.

2. Mailchimp: Great Newsletter Campaigns

Mailchimp has grown its popularity, in part, due to its ease of use. Like Omnisend, it has a drag-and-drop interface that allows you to easily build communications from pre-defined templates, like user newsletters.

However, one major drawback with Mailchimp is the lack of support. Unless you are a paying customer, there is not a lot of help to get you through any hurdles that you may experience. However, there are some tutorials created by Mailchimp and the user community to help educate you on use of the product.

3. ActiveCampaign: CRM-Like Features for Marketing Campaigns

In terms of features, capabilities and sophistication, ActiveCampaign is high amongst this list of alternatives. For experienced marketers with traditional CRM or other email marketing software exposure, ActiveCampaign offers a comprehensive user interface and experience. You can even manage multiple domains and multiple lists with this software package.

The ActiveCampaign software allows you to comprehensively manage your marketing campaigns and contacts. Their email marketing functionality is easy to put together once you know what you are doing. However, it might take some time to get to being fully comfortable in navigating your way around.

If you are a seasoned marketer, then ActiveCampaign can offer a lot of CRM functionality for your marketing efforts. But if it’s too complicated for you, it might be better to turn to another Constant Contact alternative in this list.

4. SendinBlue: A Great Option amongst Constant Contact Alternatives

SendinBlue offers a great campaign builder interface. While it may not have some of the features offered by other tools in this list, it provides a very functional visual composer that can help you deliver a comprehensive marketing campaign in mere minutes. Another nice feature SendinBlue offers is the ability to integrate SMS campaigns into your email workflows and campaigns, which doesn’t always come standard in email marketing tools.

While SendinBlue offers some nice features, like a good workflow interface for building your campaigns, it is not as comprehensive as some of the other Constant Contact alternatives mentioned in this list. However, it is a good tool for basic functionality and if you are just starting off.

5. Drip: A Good Beginners Platform

If you are looking for a good visual platform that allows you to stay out of the technical aspects of building a campaign, then Drip is for you. This software platform offers a good workflow interface and will even make suggestions for users.

Drip is a very good platform for introductory users. But you quickly find limitations in its ability, especially when compared to the other Constant Contact alternatives detailed here, as you try to do certain customizations beyond its limits.

Conclusion

While Constant Contact has appeal, there are formidable alternatives that offer significant interfaces, features, and abilities that can help drive your email marketing campaigns. The success of your marketing efforts are heightened when they have an effective ecommerce tool that delivers software compatible with your business goals and objectives.

Careful evaluation of these alternatives to Constant Contact, when compared to your goals and objectives, should yield the best email marketing software package for you.  Also, remember to stay on top of your email hygiene by using an email validation system. From there, let your imagination flow and the marketing magic happen to create the best campaigns possible for your overall business success!

Leave a Reply