People who’re in need of photography services have an extensive, versatile choice.
With simple online browsing, they can find the most extravagant photographers who won’t hesitant to travel halfway across the globe for a good job opportunity.
However, before your clients contact you, they will go through a number of portfolios.
To a photographer, their portfolio is either their most profitable strength, or a weakness that could be fatal for their career. With the following six tips, you’ll be able to effectively and promptly improve your portfolio website.
Include Contest Winners
Show your success. When a more serious client visits your portfolio website, they will want to familiarize themselves with your awards.
Many professional photographers neglect this website section, although it’s crucial for getting more clients. If you haven’t participated in any contests so far, there’s no time like the present.
Right now, you can enter GuruShots free photo competition that will give you some valuable credentials if you win.
You’re not only an artist and a photographer, you’re also a businessman and you should think like one.
Your competition is fierce. The internet hosts many talented photographers who have a lot to offer. To collect more clients, you need to find a way to grab their attention.
For that reason, you should narrow down your field of expertise. A client needs a wedding photo session won’t spend too much time on a photography website that shows abstract art, for instance – and vice versa.
Therefore, you’ll be able to increase your chances by establishing your narrow area of expertise. Chances are you already know in which category your talent lies, so now it’s the time to show it.
Make a Precise Selection
A portfolio isn’t a photo library. Potential clients won’t look for a photographer that has lots of photos to present; they will get tired from browsing through an extensive collection.
Your portfolio needs to be a collection of your finest work. Not just the most recent pieces, but your old work as well, your beginnings. A portfolio is also there to show your clients how you evolved and developed your skills over time.
Come Up with Good Titles
Your portfolio needs to be a complete presentation. This implies that you need to pay special attention to other types of content on it, not just visual forms.
If you’re not much of a writer, you should keep yourself updated with the most popular and upcoming trends in the photography categories you’re interested in. For example, if cocktail photography is often your subject, you should know the names of cocktails and use them in your titles.
Ensure the Website Isn’t Slow
Like writing, IT support isn’t really your expertise, but it falls into your job description as well.
No one has enough time to wait for loading and buffering. If your website visitor has to sit idly for seconds until they can finally see your work, they will not discard you for lack of talent, but for your lack of professionalism.
Naturally, this is a part of your job that you should delegate – simply hire experts that will maintain your page instead of you.
Build to Impress Clients Not Competition
You should be one step in front of your competitors, not because you want to prove a point to them, but to your target audience – your clients.
Clients have a soft spot for originality, a fresh approach, and hard-workers. Your portfolio also needs to show that you’re ready to work with your clients up until they are perfectly satisfied with your products.
Therefore, the next time you’re on the field or in your studio, try to think from this perspective. Chances are that you’ll encounter an obstacle, since this isn’t your usual work process, which is why you should look for inspiration.
Great success isn’t achieved overnight – if you work hard and let some time pass, you’ll be able to create something genuinely valuable.
Your website updates need to be regular. If you make this improvement process a one-time thing, your website will go back to its usual, unproductive state in no time. Be consistent, think every decision through, and always have this checklist in the back of your mind.