Skip to main content

Are you contemplating redesign for your website?

If yes, then you have absolutely landed on the right page. My endeavor through this article is to help you take informed decision on the various do’s and don’t s of website designing and to keep you updated on the recent technological breakthroughs, so as to ensure smooth implementation of your project.

Going out of Business? Technological Breakthroughs for Website Redesigning 1

Redesign Your Website to Improve Performance

Before you make a decision to opt for website redesign, you firstly need to analyze the reasons that have made you think about it. Is under performance the reasons for rethinking web design or you want to improve lead generation? Are you worried about your failing conversion rates?
DO’s: Since a website redesign offers the perfect opportunity to re-evaluate your online marketing strategies and outline an action plan, it is imperative for you to start with a thorough website assessment. Start defining your marketing goals first and then analyze the breaches in your objectives that are affecting your ROI. Find out how you can align your website and its content and its functionality with business goals.

DON’Ts: Surveys have shown that aesthetics in web design do play a role in the way an organization is perceived. While an attractive website can be an asset so as to assert your expertise, reliability and professionalism; you cannot bank on it alone for the success or failure of your online marketing efforts. So do not just redesign for the sake of doing so – chase the BIGGER goal – improve performance.

Research Does Matter

‘Do your homework first’ is the mantra before you embark on a website redesign spree. Extensive research is essential so as to take an informed decision as to what will work best for your website and business.
DO’s: Research on aspects like where do your website visits originate from – Social media, Organic search, PPC campaigns or Email campaigns. Besides, resorting to search engine tools like Google Analytics to find out the number of monthly website traffic you currently get and then how many (percentage) of them turn in to lead and what is the conversion rate.

DON’Ts: Keep an eye on website trends. Do not panic on marginal dip of traffic over a weekend. But, you need to worry if the trend reflects a consistent dip over weeks and months.

Budget Is Crucial – Stop Being Unrealistic

It is important to have a budget in place once you plan website redesign. Not only can it help you define a realistic scope and time line for the redesign, it will also help you prioritize your online marketing tasks.
DO’s: Keep an insight of your long-term goal, which is to implement a cutting-edge marketing strategy. However, it might not be feasible initially to go up front with the implementation of the entire plan. So, start with the website redesign first. And then proceed with the rest of the marketing plan with the inflow of funds for the project.

DON’Ts: Even though it is true that the cost of a website will vary depending on the size of the site, functionality and other requirements, make sure not to set an unrealistic budget for your website. Avoid lucrative offers like unassumingly low prices for website design, as you are sure to regret hiring a ‘discount’ designer who will not be able to understand how your bottom-line business revenue relates to website performance.

Feedback from Key Investors Is Important

The website redesign process seeks the involvement of several people from an organization starting from Technical team to Sales to Marketing to Customer Service to Management.
DO’s: It is favorable to involve key staff members or investors in the website redesign process as they bring key insights and feedback to the table that you might not otherwise think of. Also, it is important to keep everyone “in the loop” (as the project progresses) in a bid to maintain transparency in process.

DON’Ts: But make sure that the situation does not turn up to be like ‘too many cooks in the kitchen’; as the involvement of too many people may also lead to significant delay to the extent of derailing the website redesign process. Make sure to appoint a dedicated project manager, who will act as the point of contact for all those who wish to offer inputs for website redesign; and then make an informed decision as to what should go in for actual implementation for the best interest of the project.

KNOW THE TECHNOLOGICAL BREAKTHROUGHS IN WEBSITE REDESIGN

Responsive Design: This is one of the best innovations of web design in recent times that offers you the best quality browsing experience with easy reading and navigation – thus minimizing the need for resizing, panning and scrolling. Moreover, the best advantage of responsive design is that it effectively displays on desktop browsers, tablets and mobile devices.

Understanding Analytics: This is of paramount importance to understand website analytics (available through Google Analytics) like the visitors visiting your website, page view analysis and bounce rate, etc. This information can be used for tracking these visitors and see what they exactly want and use this information to guide your website redesign.

Go Mobile: With the rapid increase in the number of mobile internet users, it is evident from surveys that 85 percent of mobile users expect the mobile version of your website to be as par or better than the desktop view. In short, the attributes of mobile websites is that they must be simpler, easier to click, better written and designed to work for the person on-the-go in a much smaller space.

Content Management System: Popularly abbreviated CMS, it offers you a way to organize your content and post new and updated content. Moreover, with the help of these cost-effective yet sophisticated tools at your disposal, you can manage your content better and re-purpose it on multiple platforms.

Social Media: Use the social media tool to get the best in website redesign as people have the best understanding as to what works on blogs, Facebook and Twitter. But take care to adopt a communication strategy that embraces multiple platforms and display messaging and visual marketing in a steady manner, so that the social media network start recognizing you as a professional.

SYNOPSIS

Hope this article has succeeded in providing you the insights required to proceed for redesign of your website. I hope this will help you in the process of rethinking and re purposing your website so that it is on target with your business goals, meets your audience needs and utilizes the best that technology has to offer.

%d bloggers like this: