Search Engine Optimization is used for obtaining the right keywords when we search for something on the internet.

SEO has several uses in business, in making research at school, or at various other workplaces.

Search Engine Land

5 Tips to Get Your Local Business Online In 2011

For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web presence. Lack of resources or knowledge about web development can often keep a small business offline.
But for small, local businesses, a website can serve as digital storefront, providing a platform to convince consumers that the company is a reliable, trusted operation and provides them with the information necessary to easily and quickly make a purchase.

SEO by the Sea

Internet Marketing and Search Engine Optimization (SEO) Services, Consulting, and Research

This post was inspired by Benjamin Franklin’s self help approach, and a look back at when I first started building and promoting web pages as an inhouse webmaster and SEO. In addition to the 13 areas that I choose to concentrate upon to become a better webmaster/SEO, there were a lot of good suggestions in the comments that follow the post.

SEO Chat

New SEO Tricks for a New Year in Search Optimization

As 2011 gets us all off to a fresh start, you’re probably thinking about new avenues to explore as you optimize your website. What can you do to make your site more visible, more attractive, and rank higher in the SERPs? Here are a few ideas.

Search Engine Journal

The Growth of SEO Factors through the Years

Search Engine Optimisation (SEO) over the years has proven to be one of the fastest growing and most important industries for global ecommerce and for commerce in general. The history of SEO when compared to the history of, say, the automotive industry, is relatively short. But when viewed alongside the growth, or rather the shrinkage, of the microchip it is up there in the upper echelons of important rapidly growing digital sectors. As search engines have taken hold and their use has become common, so has the desire to appear at the top of the rankings, and as they have developed so have SEO techniques. Here is a rundown of the most important SEO factors as they have adapted through the last 16 years.

Online Marketing Blog

Investing vs. Wasting Budget on SEO

Marketers are tasked with finding technologies and communication platforms that will grow the business and keep the brand ahead of the competition. The tendency for industry media to idolize the latest digital marketing tactics creates unrealistic expectations or worse, tentative investments in tactics like SEO without actually being committed to what it takes to be successful.

SEO Book

Improve your rankings, traffic, and profits today

The SEO Book Training Program consists of over 100 cross referencing online training modules that allow you to learn SEO one piece at a time. Many modules also include how to videos and other bonuses like spreadsheets of common keyword modifiers and an example of aligning keyword research data with site structure and on page optimization.

SEOptimise

Search Engine Marketing & Social Media

SEOptimise provides search marketing to businesses world-wide. It prides itself on its innovative approach, quality of service and professional integrity. SEO involves tuning a website so that it appears towards the top of organic website listings such as Google. Search engines now drive more than half of online purchases in the UK, outlining the potential significance of search engine marketing and SEO to business.

StepForth

StepForth strives for one thing; results.

Since 1997, StepForth Web Marketing Inc., a veteran web marketing company, has provided search engine optimization and web marketing services for a global client base. StepForth also contributes to the web marketing industry in the form of articles, video interviews and the popular weekly Internet radio show SEO 101 on WebmasterRadio.FM which our CEO, Ross Dunn, co-hosts.

Bruce Clay, Inc.

Global Internet Marketing Solutions

I focused on three things in-house marketers can do to boost online marketing efforts this year. The first was, well, really focus on Internet marketing (versus just traditional marketing). Then, I talked about diving into training and continuing education to keep up with all the changes to search engine marketing.

SEOdisco

A Lesson in Online Reputation Management

More and more internet users have been adopting social media, and many are discovering the backlash that could come from it. With consumers having the ability to voice their opinions in seconds by such means as Twitter and Facebook, businesses are learning that no communication is safe. With that said, someone who is within the industry should know better.

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